Fashion Mogul Says Working Moms Need to Stop Apologizing
Summary
Emma Grede discusses her journey founding Skims and Good American, emphasizing that celebrity partnerships require true business collaboration rather than mere endorsements. She highlights the importance of innovation in underserved markets, such as plus-size and women’s fan apparel, to drive lasting customer loyalty. Grede also addresses the trade-offs of high-powered careers, advocating for honesty about money, work-life balance, and the "mom guilt" women often face.
Topics discussed
Introduction to Emma Grede and the live NYC show
Episode overview: Fashion business and trade-offs
Sponsorships: Intuit Credit Karma and Indeed
Welcome and context of New York Fashion Week
Where the money in fashion is going and career origins
The distinction between celebrity endorsements and partnerships
Timing, innovation, and solving consumer problems
Approach to product development and trends
Offseason brand strategy and underserved markets
Sponsorships: Anthropic and Instagram teen accounts
Why women need to talk more about money
Net worth, background, and the path to ownership
Debunking the 'manifesting' myth in entrepreneurship
Managing work-life balance and motherhood guilt
The '3-hour mom' concept and parenting honesty
Trade-offs, truth-telling, and societal expectations
Closing remarks and credits
Outro and final sponsorships
Listen ad-free on Castria