100 Objects #11: Brannock Device
Summary
Host Roman Mars and guest Paul Lucas explore the history of the Brannock device, the ubiquitous foot-measuring tool invented by Charles Brannock in 1925. The episode highlights the device’s enduring design and the company’s commitment to quality and American manufacturing. This steadfast approach is contrasted with modern private equity practices, illustrated by the downfall of Payless ShoeSource, to celebrate the Brannock device as a symbol of integrity in an increasingly opaque business world.
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